I am Raff
I am an experienced UX Designer with a great focus on research. I facilitate conversations and make things happen. I help businesses reach their goals and users solve their problems. I mentor junior designers to be the best they can be.
What I do
Helping businesses reach their users needs
I break down assumptions and I identify the right problem to create the right solution
I analyse data and identify patterns that allow me to define users needs and goals
I explore solutions to elevate the user experience and are fit for purpose
I create prototypes, gather user feedback and iterate, iterate and iterate
Projects are never the same and processes change too. So, I have a lot of tools in my bag that I can use flexibly to create an exceptional design that satisfies users and help businesses.